Tools for Lead Management

Within the tools for lead management, a distinction must be made between tools in the marketing automation category and tools designed to improve sales, called sales CRM. In this article, we explain what each of them should do, what star functionalities they have, and give our opinion of tools such as Hubspot, Marketo, ActiveCampaign, and others.


In previous articles, we have been talking about what a lead is, why we are interested in generating leads to grow our company, what strategies we can follow to generate leads and we have imagined a scenario in which we generate so many MCA leads per month that we have to prioritize them and In this sense, we are talking about techniques for qualifying leads ( lead scoring in English). At this point, we are going to imagine that you have put all this theory into practice, and you have a lot of leads that enter your company every month. You may wonder:


But how do these leads enter?

And how do I store them?

How can I manage all these leads?

What tools exist in the market for lead management?

Well, if your company is in this scenario is on the right track, being clear about the concepts of lead generation without having good tools is of little use, and vice versa, having the best lead management software without being clear about the concepts is also not helpful. Much, many companies surely have very powerful tools for lead management, tools for marketing automation and perhaps they take much less out of them than the tool allows (Does this sound familiar to you;)?).


If you are at this point, you may have to deal with selecting a lead management tool. Getting the right choice can be difficult, there are so many tools on the market, with so many features that it can be overwhelming. Here are some basic concepts that should be clear when selecting a lead management tool and I will give you some names of tools that work very well.

Lead management tool for marketing or sales?

The first thing you have to ask yourself is what is the main purpose of the lead management tool you are looking for. I'll be more specific, are you looking for a lead management tool to do better marketing and get more quality leads? Or are you looking for a lead management tool to improve sales results? Let me guess what you've thought: for both of us. Am I correct? Stated like this I would also say for both things, get more quality MCA leads and get more sales. The reality is that the market tends to specialize a lot and there are many tools that cover well the functionality of "marketing" but not the sales, and vice versa. In summary:


Lead management tools for Marketing: these are tools that are designed for all those marketing tasks to generate leads. These tools are also often referred to as automation tools marketing ( marketing automation ). Among other functions they allow.

Generate forms to download the content we create (ebooks, webinars, etc.)

Store leads, that is, have a list with all the contacts we have achieved.

View a specific lead (contact) and see all its attributes (name, surname, email, company, etc.) And we can create specific attributes for our business.

See what activity a specific lead has had on our website, for example, for a specific lead we could see that they have seen the home page, our product page, and the prices page.

We can create lists to organize leads according to various criteria (sorted by month, by behavior, etc.).

We can send emails from this software to leads to improve engagement, we can create "workflows" to automate certain actions (eg when a lead consults a key page we send him an email after a few hours proposing to see a demo of the product).

Lead management tools for Sales: these are tools that are designed to facilitate everything that involves the process of selling a product or service. These types of tools are often called CRM, and more specifically CRM for sales. Among other functions they allow:

Once a sales representative has a lead to deal with, they have to do several activities: typically, they send an email to the lead as a first approximation suggesting they have a call or a meeting. This email that is sent interests that it is registered in the sales management tool, and it is. Many of these tools also let you know if the lead (user) has opened this email or not so that the sales representative has more information to decide what is the best next step.

It is usual in a sales process to define several statuses for a lead and assign the status of the lead.
Another very important thing, they allow you to define companies and opportunities. Imagine that a lead asks for a quote, the sales representative sends him the offer, this creates an opportunity. And this opportunity can have several stages.

And the most important thing about this type of tool is the «Pipe» concept. The "Pipe" would be all the money from new business opportunities that is in the sales process. Imagine a pipe of 100,000 euros, this would mean that in the best of cases it could generate a business of 100,000 euros in the next days/months if all the opportunities were closed successfully (rare case). In this sense, states within the pipe and probabilities are also defined, so that an estimate is made of those that your company is likely to close in sales in the coming months. You see that all this is very different from the previous point, right?

This is why it is very important to be clear about what you mainly want the lead management tool. Depending on your needs, you have to go for a marketing automation tool or a CRM tool for sales. Next, I will focus only on marketing automation type tools.

Marketing automation tools for lead management

There are dozens of competitive tools for managing leads from a marketing point of view, that is, tools of the "marketing automation" type. These are some of them:


Hubspot: it is one of the world's leading automotive marketing software, which has triumphed from my point of view for being very complete, for being very well finished, for being very reliable, having a "reasonable" cost for what it offers and for the amount of information and training provided by the company so that you can learn and put into practice good lead management practices. And above all, because it is very easy and intuitive to use. Of everything explained in the previous point, Hubspot allows it to do more than that, it even goes further. Prices vary over time, so it is best to look at the current pricing model. The good thing is that it has a "free" CRM model, and a very "over-the-top" model of "marketing automation", which hardly allows doing anything substantial in marketing, But to see how it is, it may be good to register and try it. 

The minimum pricing to start using the main functions is approximately around € 200 per month. For medium / large companies this cost is very reasonable. For smaller companies, this price is really a very beastly effort and many times prohibitive. Hubspot also has another module designed for sales functions (Hubspot Sales), it is not bad, but it is what I told you before, it is not its specialty and it cannot compete with other "Sales CRM" solutions such as Salesforce. If you are interested in seeing it, I'll leave you For smaller companies, this price is really a very beastly effort and often prohibitive. 

Hubspot also has another module designed for sales functions (Hubspot Sales), it is not bad, but it is what I told you before, it is not its specialty and it cannot compete with other "Sales CRM" solutions such as Salesforce. If you are interested in seeing it, I'll leave you For smaller companies this price is really a very beastly effort and many times prohibitive. Hubspot also has another module designed for sales functions (Hubspot Sales), it is not bad, but it is what I told you before, it is not its specialty and it cannot compete with other "Sales CRM" solutions such as Salesforce. If you are interested in seeing it, I'll leave you the Hubspot Marketing Software link.

Marketo: Marketo would be like Hubspot but still with a more "enterprise" vision, more designed for very, very large companies. You have some more sophisticated functions (that many marketers don't need), it has an API that they say is very complete (if you don't know what an API is, it's a system that allows you to attack to load data, modify it, without people having to do it, You can program your system and update the marketing data through the API. The price? prohibitive, it is really designed for companies like IBM, Cisco, etc., very large. In terms of usability, from my point of view, it is quite less usable than Hubspot. The first time I had the opportunity to use an automation tool was Marketo. I used it and assimilated it as such. After a while following another client I had the opportunity to work with Hubspot and the change is like overnight in terms of usability and pricing step. If you are interested in seeing it, I'll leave you the Marketo link.

ActiveCampaign: active campaign for me would be an alternative to Hubspot with the following observations:

It offers "more or less" the functionality of Hubspot, at least the basic ones (creating forms, workflows, firing emails, etc.).

Did I finish them? It is not comparable to Hubspot, it is more "badly finished".

Pricing? Very affordable, with less than 50 euros a month you can use it and get a lot of juice out of it now.

If you are interested in seeing it, I will leave you the ActiveCampaign link.

More alternatives? As I was saying before, there are dozens of very competitive tools on the market, but the previous 3 are the ones I have worked with the most. Other tools that you may be interested in looking at are:

CampaignMonitor: I've always been curious, it looks a lot like an active campaign, but I haven't been able to use it yet. If you are interested in seeing it, I leave you the Campaign Monitor link.

InfusionSoft: I have seen companies that use it, although the pricing is also stinging, similar to Hubspot's or it will be there. If you are interested in seeing it, I leave you the link to InfusionSoft.

Pardot (it is the "marketing automation" part of Salesforce. Salesforce is the "Ferrari" of CRM for Sales, but their module for marketing automation has told me that it is not as good as Hubspot (it is what I was telling you about the specialization, which costs the same software to be the best in both parts.) If you are interested in seeing it, I will leave you the Pardot link.

If you are interested in knowing more tools of this class, I recommend that you look at Getapp, there is a list of tools ordered by categories with information on each one and the best, opinions of people who used them. Here is the Get app link for marketing automation tools.


Have you used any of these? What has been your experience? Have you used any other marketing automation tools? Go ahead and share it and leave a comment at the end of the article.

Canon EOS camera errors

The camera in the last three decades has evolved a lot. Going from being a mechanical device to a highly sophisticated one, with a control panel and interior components very similar to a computer.

Like computers, they can sometimes get into internal "conflict" and crash. With a restart, many times the problem is solved, as it happens with computers and we can return to work normally.

In current Canon cameras, a series of codes have been installed that provides a lot of information about the type of error that is affecting the camera. Giving the user at least an idea of ​​what is happening.

On other occasions we have already talked about the most common errors in Canon EOS cameras, today we want to continue listing the most common error codes. And in turn, the possible steps that the user can follow to try to solve the problem on their own.

you may also be interested in How To Repair Canon Camera Lens Error

Error 10 - File Malfunction

This error is indicating an error in the files on the memory card. Either those that are written or those that are being saved. Restart the camera, transfer the files to a computer and try to view them. If the files are damaged you will not be able to save them. Try to format the memory card, if the error persists you will have to contact your technical service.

Error 20: Mechanical Malfunction

Shutter mechanism error, most likely there is some kind of blockage, error, or disturbance that is preventing the correct operation of the shutter mechanism. In this case, we know that it is not an electronic problem.

Error 30: Shutter malfunction

Unlike Error 20, this one points to some kind of problem with the shutter ... But in this case, it could be a mechanical problem or some kind of electronic communication error.

Error 40: Power supply malfunction

This error indicates that there is an internal error getting power. It is probably due to a battery in bad condition, or poorly charged. Try to reinsert the battery and check that it makes good contact.

How to Remove Scratches From Camera Lens

Error 50: electronic control malfunction

This error is indicating to the user that we are facing an electronic error. However, it does not indicate where the error is.

Error 70: Image malfunction

It may be a memory card writing error, or an image capture error. There may be a simple memory card error, or it may be another problem. But first, it is convenient to rule out the first case.

Error 80: Error in electronic control or image malfunction.

It is an electronic error, which may be related to the capture of the image or to another undetermined assumption.

Solution: The quick fix to fix Canon EOS error codes 10/20/30/40/50/70/80 is to turn off the camera, remove the battery from the camera, wait 15-20 seconds, and then reinstall the battery. Turn on the camera again and check.

Error 99: non-specific error code

In cameras prior to 2007, this error generated a lot of misinformation among users. It was a non-specific error. That jumped like the Check Engine light on cars. It simply meant that something was wrong.

Today Error 99 is a general error and can occur due to several different causes.

Solutions:


Turn the camera off, remove and reinstall the battery and turn the camera on.

If the above solution fails, gently wipe the camera lens and electrical contacts (the area highlighted in red) with a clean, dry cloth.

Gently wipe the electrical contacts and the flash with the help of a clean, dry cloth. Never touch directly with your hands.

Error 60 Trip error

An error occurred when shooting, lens movement may be obstructed. Solution: Check that the camera lens is clear and make sure nothing is obstructing it. After this, turn the camera off and on again.

In the event that the error persists, you should contact your technical service

budget

In a future posts, we will talk about more Canon eos camera errors. Remember if you need to ask us a question or want to contact us, you can do so by phone: 965 46 18 62; Through our contact form or directly in our physical store, we will be happy to help you.

HOW TO BECOME AN EXPERT IN BLOCKCHAIN

The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert

The blockchain has become the latest technology that practically everyone talks about: from technical publications to informal conversations in coffee or meetings in the corporate boardroom - it is everywhere.

But if you could stop most people on the street to ask "What exactly is Blockchain? “It is likely that, at most, you got vague references to Bitcoin in response. Now, let's keep the following in mind: Blockchain is touted as the most revolutionary invention since the Internet. Don't you think it's worth learning the basics of what it is and how it works?

Next, we are going to show you a brief section of information about the blockchain and then we will say some instructions on how to become an expert in this technology that is definitely changing the game. Let's go there!

Mickael Mosse Blockchain Advisor

    Mickael Mosse Crypto Advisor

BASIC CONCEPTS ABOUT THE BLOCKCHAIN

Mickael Mosse points out that, One of the biggest misconceptions about the blockchain is that it is synonymous with " cryptocurrency ." The truth is that blockchain is more of a foundation for crypto, it is the technology that underpins Bitcoin(btw)  and other cryptocurrency transactions (sort of like a digital book), and it has wide implications for a variety of modern business practices.

Perhaps the best way to think about blockchain is as a "general purpose" technology, something like a back-end database. It is useful for more than just monetary transactions, it can also be used to track and support a variety of sensitive data streams, such as identity records or contractual agreements. This technology will inevitably spread to sectors like government, law, energy, and healthcare, plus the obvious: finance and banking.

In the not too distant future, Blockchain will probably be a common element of smart contracts, everyday retail transactions, even the way we vote.

Mickael Mosse points out that, The main benefits of this technology and why it is so exciting, is that it is very transparent (every transaction made through the blockchain is open to the public), practically incorruptible (due to its distributed nature) and extremely versatile (as mentioned, btw cryptography). Transactions are only the surface of what can be done with blockchain technology.

All that said, perhaps the second biggest idea about blockchain is that it will irreversibly affect all industries.

Mickael Mosse points out that, Most people talk about blockchain as if it were a magical technology that can transform any business model it touches. Even though it's a wildly exciting technology, it needs to be understood for what it is - a database structure that has some really useful features that are well suited to a number of industry problems.

In other words, blockchain technology itself is not the end of everything for all social and business issues today. However, it can have a great impact on the solutions to those problems. Therein lies its potential.

HOW AND WHY TO BECOME A BLOCKCHAIN EXPERT

According to Mickael Mosse, Blockchain technology is likely to evolve rapidly this year from being "something exciting" to becoming a concrete tool. So why should this matter?

On the one hand, blockchain development is already the second most popular skill in the job market. The Blockchain will quickly become an integral part of many, and perhaps surprising, business models. No matter what sector you are in, there is a great possibility that the Blockchain will have an impact on the way the organization you work for carries out its day-to-day processes.


Therefore, being one of the first people in your company to truly understand Blockchain technology can provide you with a huge advantage on the corporate scale. More generally, the ability to generate ideas about how an emerging technology of this scale will affect your business is extremely beneficial to your critical thinking skillset and can be applied to other disruptive concepts such as artificial intelligence, Machine Learning, the Deep Learning, the Internet of Things, virtual reality, augmented reality, etc. says Mickael Mosse,


In addition to staying on top of the latest blockchain developments through blogs, newsletters, podcasts, or online courses, investing your time in comprehensive Blockchain-focused training will help you truly master this exciting new platform. The right knowledge will make you the “go-to” person on that topic within your organization.

Don't you know what to study to deepen this knowledge and become an expert in Blockchain? The  Expert in Blockchain and Decentralized Applications" course will provide you with the basis to understand cryptocurrencies, blockchain technology systems, and their operation. Technology, Blockchain, and btw Cryptoeconomics are what you need to launch your career, regardless of the sector or industry in which you move. What are you waiting for? This is the year of Blockchain technology, get ahead. 

Mickael Mosse Bitcoin advisor

And so far our article on how to become an expert in Blockchain. Did you like it? Are you thinking of taking a course or specializing in this new technology? Do not forget to share on the networks so that this information reaches more people and take advantage of the comments to leave us your impressions or provide information of interest about the Blockchain so that we can learn from each other.

Article from mickaelmosse.com

Differences between Bitcoin and Bitcoin Cash

The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert

Each cryptocurrency has a protocol, operating rules inherent to its chain of blocks. This protocol determines how the validation of transactions is articulated, the incentives for those who validate them, the expected time for each transaction, the size of the block, the tendency to centralization or decentralization, transparency, security, privacy, etc. . The continuation of the blockchain, that is, the production of successive blocks requires the consensus of the full nodes. A full node stores the entire chain of blocks and only archives the new blocks(generated by miners) that are consistent with the determined protocol specifications of a blockchain.

Mickael Mosse points out that, Not all wallets (the software that allows you to access the blockchain and "store" your cryptocurrencies) need to be full nodes, they can simply guarantee that your transfers are in one block by connecting to multiple nodes that accept the same protocol, without having to store all the blockchain. Currently, the Bitcoin Blockchain weighs about 185GB. In this way, other nodes confirm your transactions. The popular Electrum wallet, like most wallets, use this system called SPV ("simplified payment verification").

The Bitcoin consensus works in such a way that if 51% of the full nodes give something for certain, it is true, that is, if 51% of the blocks accept a protocol, this protocol is considered valid in this chain of blocks.

Mickael Mosse Bitcoin advisor

Soft fork & Hard fork

Mickael Mosse points out that, When there is a protocol update, it should be accepted by the majority of full nodes. A soft fork implies an update of the protocol that the community of nodes accepts and is implemented as the new protocol of that same blockchain. In the case of the soft fork, the nodes that have not implemented the update can continue to use the blockchain but without benefiting from the update, however, the blocks mined from that moment must update their mining software so that their blocks are accepted. For example, SegWit is a soft fork that implements a code enhancement to reduce the weight of transactions in the blocks so that each block can validate more transactions.

A hard fork, on the other hand, generates a new chain of blocks, where the old protocol is not valid. When a hard fork occurs, the chain of blocks branches, in such a way that it gives rise to two chains of blocks, two protocols, and therefore two currencies. This is the case of Bitcoin Cash, a hard fork that occurred on August 1, 2017, by the community that did not agree with SegWit and created this fork that expanded the block size from 1MB to 8MB. It should be noted that when a hard fork occurs you do not lose your coins, they are replicated in the new blockchain, so that with your keys you will have the same units in the new blockchain as in the original one at the time of the fork.

Differences between BTC and BCH

According to Mickael Mosse, The fundamental difference between Bitcoin and Bitcoin Cash is in the size of the block. While Bitcoin currently has a block size of 2 MB, Bitcoin Cash currently has 32 MB after a hard fork on May 15 which increased it from 8 MB. The reason for this difference lies in the scalability of the cryptocurrency, those who operated with Bitcoin (btw) when its price was skyrocketing surely remember the high commissions. These work in such a way that miners include the highest commission transactions first.

As the size of the Bitcoin (btw) block is "capped" at 2 MB (previously 1 MB), only a limited number of transactions have space inside (the average transaction weighs about 255 Bytes). A block is mined every 10 minutes, in fact, the protocol is programmed in such a way that when transactions are carried out in less time the difficulty of mining the block increases, and if it takes longer it decreases, giving the average of 10 minutes per block. The consequence of this is clear, a maximum of about 400,000 transactions per day, which is about 3-5 transactions per second. Visa has the capacity to support 50,000 transactions per second. 

Mickael Mosse Blockchain Advisor

This is where the controversial commissions arise, if you want your transaction to be validated earlier, you must pay a higher commission. Depending on the demand for using the network, the commissions will go up or down, so they have an important correlation with the price. It is in relation to this problem where Bitcoin Cash arises, by increasing the size of the block it allows to carry out more transactions per minute then it means lower commissions. In fact, the increase in the popularity and price of Bitcoin Cash coincides with the increase in the commissions of the Bitcoin (btw)  network, as can be seen below.

As can be seen above, if we look at the months and the price variation, the increase in the price of Bitcoin was accompanied by the increase in commissions which in turn was accompanied by the increase in the price of Bitcoin Cash. Below is the Bitcoin Cash / Bitcoin ratio. These relational movements can be used in a simple, cheap, and even leveraged way through CFDs on platforms such as Admiral Markets.

The BTC vs BCH debate

According to Mickael Mosse, The popular debate between these two coins boils down to the debate between immediate scalability (network capacity to support more and more users) (BCH) versus decentralization (BTC). As we have said above, the size of the bitcoin (btw) blockchain is currently about 185 GB, increasing the size of the block or decreasing the average time to mine the block means increasing the speed of increasing the size of the blockchain.

In itself, the size of the chain is not a problem, larger and larger blocks could be implemented to minimize transaction time and thus achieve scalability. The problem lies in who has the capacity to store a chain of blocks that every day increases, for example, 30 GB. Recall that the "voters" of the Bitcoin network are the full nodes that store the entire blockchain. In this sense, the increase in the size of the block is directly an attack on decentralization, which is, after all, the essence of Bitcoin(Remember that it arises as an alternative to fiat money and the monopoly of central banks). Greater decentralization implies a more democratic control of the protocol, as can be seen from what has been said, it also implies a network, in principle, more secure. says Mickael Mosse.

Mickael Mosse Bitcoin advisor

On the other hand, this supposes the inoperability of Bitcoin (btw) as a means of payment at a massive level, since, as we see, there is a tremendous "trade-off" between scalability and decentralization in the short term. However, we must remember that Bitcoin is still in its infancy, it is still an "experiment". In this sense, several decentralized alternatives are being developed for the scalability of Bitcoin, the most famous example is the Lightning Network.

Article from mickaelmosse.com

The 8 most useful prospecting methods for your company

Before I get started on this topic of prospecting methods, which is very important for companies, I need you to answer the following questions:


How much time do you spend looking for potential clients?

In what way do you search for them?

Where do you look for them?

The answer is here.

Definition of prospecting

Prospecting is an organized search for potential customers using specific techniques or methods.

Importance of prospecting in business.
It is important for business; Because by conducting an excellent prospecting you will be reaching clients who really have a specific need; and that you can solve it with your product.

For this reason, you must take into account that:

The benefits of good prospecting and good planning; they can exceed your sales expectations.

You will need to make an investment to make prospecting for customers useful.

You must know the tools that exist to carry out adequate prospecting for your business.

I recommend that you specify the specific actions that you must take; the most used to obtain the best results for your business.

You will have to be legally informed about the actions to be taken when prospecting.

Rest assured that by carrying out these recommendations you will be able to make a difference with your competition; Correctly present your brand image, and, most importantly, reach potential customers who really need your product.

MCA leads

The most common prospecting methods are:

Internal sweep: This is a review of your past customers who no longer buy your products or who were interested in some occasion and did not return.

Direct prospecting: In this method, we find the cimbasso, zone hairstyle, or door-to-door sale. This type of prospecting is carried out cold and its objective is to attack different geographical areas, sweeping from zone A to zone B.

Directories: This prospecting is based on the study of general or specialized directories. Within this type of prospecting, we find the yellow section, but we can also resort to specialized directories that we can obtain from the Internet.

Press: This type of prospecting is based on the creation of advertisements in magazines or newspapers. Direct promotions: This prospecting is carried out directly at fairs, demonstrations, exhibitions, etc. Your goal should be to attend the largest number of events where you can find potential clients.

Professional associations: Look for the chambers or associations where you can find your final market college of accountants, doctors, lawyers, engineers, chambers of commerce, industrial chambers, etc.

Referrals: Without a doubt, this is one of the prospects that can help you the most to have potential clients, look at your relatives, friends, clients, former colleagues, bosses, etc., and ask them for a recommendation for your product with their relatives, remember that trust is one of the main factors for selling.

Strategic alliances: You can work as a team with companies that have a common market but without being competitive.

Seminars, workshops, or conferences: By holding this type of event you can get contacts for your business.

These are just some of the most used prospecting methods in companies, once you decide which is the best for your company, do not forget:

Always have a good presentation.
Do not approach your telemarketing campaigns coldly.
Research your prospects before contacting them, etc.

Today you can improve your business process and save time by integrating each of the areas involved in this process, that time can be used to improve your marketing strategy or find new markets for your business.

Undoubtedly, one of the objectives that you must-have for your business is to find better tools that help you optimize time and effort to reach the goals established day by day.

you may read also: Effective Sales Prospecting Techniques You Should Be Using

How to crop images for your website

one of the most common questions when it comes to self-managing your own website, blog, or online store is: how big should the photos I have to be that I am going to use? The answer will generally depend on the section or location of the same. In other words, the same size is not used for a photo gallery, an advertising banner or to illustrate a service.

The first thing we should know when we are going to upload an image to our website is the required size. For this, we must look at what are the proportions allowed for that field and select an image that is the required size or somewhat larger. If you do not know where to download photos do not hesitate to read our post on "Image Banks ". neck joint service Next, we are going to explain two ways to cut an image in a simple way, and then we can introduce it on your website.

Once installed, go to the image you want to resize.

Click with the right mouse button.

Choose the VSO Image Resizer option.

Select the "Resolution" (for example 750px. X 500px).

In " Destination " you must indicate the folder where you want to save the trimmed image.

Check the option "Save by default" to avoid having to re-enter the resolution.

Finally, click on "OK".

Crop images using Gimp

(Professional tool - free - Windows / Mac / Linux)


We download and install Gimp from its official website.

Once installed we open the image in the program.

In the main menu of the application we select "Scale" (Menu-> Image-> Scale the image). A box with various options will appear. We cut the "Width" and insert the required width and click on height (it is important to keep the chain so that it is trimmed proportionally) and click on "Scale".

At this point, it is possible that "Width" and "Height" coincide, if this is your case goes to the last point, otherwise continue with the following steps.

We will have to use the manual trimming function. This tool is in the main menu "Crop" (Menu-> Tools-> Selection tools-> Rectangular selection). Once the tool is selected, click with the left button and drag it until reaching the desired size. To know exactly the proportions in the toolbar on the left there is a section called "Size" where it shows us both width and height.

Now we are going to do three steps in a row. In the main menu "Copy" (Menu-> Edit-> Copy), "Create image to scale" (Menu-> File-> Create-> From the clipboard) and finally click on the new tab that has been created.

To finish "Save the image" (Menu-> File-> Export as). In the window that appears we choose where to save it and the extension ".jpg". Since it is the ideal format for the web.

Using either of these two techniques you can easily crop and adapt your images. We must be aware of the importance of uploading content in an appropriate way to our website.

you may read also how to do a clipping path in photoshop

10 commandments not to be tricked into buying online

When the time comes to enter your credit card number on the Internet, do you have cold sweats, are you hesitating or are you just not doing it? However, this method of purchase is super safe ... provided you know the 10 tips to avoid getting caught online. Many people are asking questions about online business ... here are 10 answers that I present to you in the form of 10 commandments from François to shop on the Web in a safe and intelligent way!

The ultimate advice

Before the 10 commandments ... THE ultimate advice! Never make a transaction via a computer that could be infected with a virus or a public computer. You might have caught a cookie, key sensor, or other shit that retransmits to you-don't-know-what what you type on your keyboard.

Good protection and antivirus suite is the only key to protect yourself.

Think twice also before making a transaction in an Internet cafe or public computer. You do not know if it is well maintained or worse if someone has introduced software for recording what you write.

# 10: HTTPS

To make a transaction on the Web, it must be done on a site offering a secure connection (in https and not in http). The "S" is super important, it is a safety signal. Also, make sure your web browser is up to date. You can check from time to time on their website to make sure.

# 9: Returns and refunds

Take a look at the site's return and refund policy. If the item is defective or broken upon arrival, can you exchange it? How do you get a refund for a purchase? Do you have to reship the package at your expense? Sometimes you have to go to the store to deliver the goods to the merchant at no cost and receive a refund.

# 8: Read!

Take out your glasses and read the fine print!
You never read them, on a regular contract ... and even less on the Web. You are looking for the "next" button and do not read a single line of the legal text of the transaction.
Do not think that you will be able to cry in front of the judge saying "I did not know it", because it will be your fault!
Read the exchange and refund conditions before buying. You will avoid unpleasant surprises if there is a glitch with your article.

# 7: Long live the paper!

Print your transactions or create a file for each transaction. You will have the purchase number, time, and date. This could help you in the event of a confrontation with a company, even a non-fraudulent one because we can go back up in the system to find it. And before a judge, the paper is still much more valuable than an "I swear your honor to you". 

Best online shopping site online shopping bangladesh home delivery you may visit this sitr for a secure online shopping 

# 6: delivery charges

Read carefully to find out how much you will be charged for delivery and keep in mind that if it is in the United States, it is in American dollars and if it is not far from your home, you could pick up your package to avoid fees. Good sites offer you different packages (fast = more expensive and longer time = cheaper). Whether purchased here or elsewhere in another city, province, or country, you should read about the delivery costs.

# 5: Customs

It's fine to pay less for a product bought elsewhere, but in addition to having to validate the exchange rate of our currency, we must look at the side of customs fees.

For a product purchased from Uncle Sam, if the product is manufactured in the United States, you will only pay GST and QST. For other countries, inquire about the customs rate by contacting 1-800-959-2036. It seems so complex that I asked them if we had a cost grid on the Web and I was told that no ... it's too complicated, it is case by case, by product and by country!

# 4: Customs again ...

Customs may equal customs clearance fees. In addition to taking a look at customs fees and delivery costs, you also need to know how the customs clearance of good works.

Several large delivery companies offer free paperwork to get your goods across the Canadian border. Please note ... this depends on the type of delivery (basic package or luxury package!). In one case it's free and in the other ... pay for wanting to save!

# 3: Buy local!

In addition to saving in customs and delivery costs (it is less far away, therefore, cheaper), you will be able to disembark at the merchant's if ever a problem occurs.

Not easy to cry in the office of the company that fooled you in Texas, but much easier to cry in the office a few kilometers from home!

# 2: Read again

Read the privacy policies of the site on which you provide personal information during a transaction.
Several sites will sell your info, share it with partners and you will then receive tons of unwanted emails. Note that the best way to prevent this is to look on the site if it is recognized by the major web security agencies. These sites must guarantee respect for their customers' personal information.

# 1: Your credit card

Ask your company for a credit card with a very small limit that you will only use for your online purchases. In case of fraud, it will be reduced and this will simplify everything with your card company. Note that the regulations are on the consumer side and unless you have shown great negligence, you should not go out too much in the event of a mishap.

The best thing to do is to ask your financial institution what their policy is on the internet shopping and shop for another card if it doesn't suit you.

Also, some sites will offer to save your credit card number to save you time during your next purchase. It is preferable not to use this function: if your profile or the site is a victim of hacking, your banking information will not be affected.

How to become certified in Cisco CCNA 200-301 on your own

The Cisco CCNA certification is one of the most widely recognized for any network administrator. This certification is the first step in the different Cisco certifications and will allow us to expand our curriculum with this globally recognized certification. Today at RedesZone we are going to tell you how we can examine and pass this certification, preparing yourself for the official exam.

The first thing we need to know is what is the current Cisco CCNA certification, since over time the Cisco CCNA certification code changes, as the agenda changes. The CCNA 200-301 certification is the certification that will start in February 2020, and it is the one that we recommend that you start preparing. This certification is the first step for the rest of the certification such as the CCNP and the CCIE.

Right at this moment, we have to consider something very important. If we are already following a CCNA R&S curriculum because we have already decided to prepare for the certification exam, we have until February 23, 2020, to sit for the current certification exam, from that date, Cisco will change its model of certification, will become Cisco CCNA 200-301 with a new syllabus, new weightings and new probabilities in the insertion of its subjects within the totality of the questions of its exam, which will consist, according to Cisco Systems itself, of between 60 and 70 questions.

Cisco CCNA 200-301 Certification Agenda and Where to Examine Us

The first thing we have to know about the Cisco CCNA 200-301 certification is its agenda, on the official website of the Cisco CCNA 200-301 you can see the agenda in detail, to later prepare it for us. And to get even more information about CCNA certification, we can access this Cisco section. you may visit for a cource Networking Training 

Once all the information of the exam has been obtained, we must know in which center we can do it, on the official website of PearsonVUE you can see the list of official centers to examine us for the Cisco CCNA certification. This website is where we must reserve a date for the exam, and pay the corresponding certificate. Once inside, we must click on "Find a test center", and it will take us to a search engine where, by entering the postal code and the city, it will deliver the official centers of the area that we have defined as results.

Recommended books to prepare for certification

Now that we have everything clear with reference to the exam, let's go with the theory. There is a true infinity of books that will prepare you for the exam in a very effective way, we are going to indicate some highly recommended resources to start preparing this Cisco CCNA 200-301 certification that will start from February 2020, although we would recommend not examining the first, and wait until other users put their experience with this new exam through different forums, and thus, prepare it perfectly to pass it.

The first and most important is a study guide which we will find entirely in English, and which will be our base when acquiring knowledge and reviewing our progress. Its name is " CCNA 200-301 Official Cert Guide, Volume 1 " by Wendell Odom.

This new book, written in two different volumes and completely in English, is among the best sellers as far as the Cisco certification study is concerned. With its new edition of the Wendell Odom CCNA Cert Library, which is an official Cisco Systems certificate guide that will help us learn, prepare, and practice to pass the Cisco CCNA 200-301 certification exam.

t is a book written and designed with the clear objective of providing evaluation, review, and practice, which will help us to self-assess ourselves so that we do not have problems against the Cisco written test. At the beginning of each chapter, we will have a small questionnaire that will help us orient ourselves on the time necessary for us to dedicate to each section. Its index of most recurring topics in the Cisco exams will serve as a clear reference, as well as the extra exam preparation exercises at the end of each of the chapters, which will help us delve into the most determining concepts that we must know thoroughly.

In short, this book will help us master all the topics of the new Cisco CCNA 200-301 certification, and will allow us to self-assess our knowledge with the incorporation of real questions from previous exams so that you know in detail what you will find in a real exam. . This book also shares preparation tips, tips to help us identify our weaknesses, and thereby strengthen them before we take the Cisco written test. This guide also has access to video instructions and online hands-on labs, this entire official study guide is designed to guide us to success by ensuring we pass the exam for the current Cisco CCNA 200-301 certification.

The second volume of this book is Wendell Odom's CCNA 200-301 Official Cert Guide, Volume 2.

This is the second volume of the official Cisco Systems Certificate Guide written by Wendell Odom, it is thought in the same way as its first part. It is also officially approved by Cisco Systems as an official study guide. This second volume also expands the online practice lab with more exercises evaluated so that we can continue preparing and improving. With this second volume, we will have our complete certification guide, and we will have a huge basis to pass the Cisco written test without problems, obtaining our valuable Cisco CCNA 200-301 certification.

And as a third reference work we have another highly recommended book, also in English, but required for the preparation of the Cisco CCNA exam, it is called " 31 Days Before Your CCNA Exam: A Day-By-Day Review Guide for the CCNA 200-301 Certification Exam »by Allan Johnson.

The companion learning book " 31 Days Before Your CCNA 200-301 Exam " gives us a simple and practical insight to understanding the Cisco Systems CCNA Routing & Switching certification process. This book helps us put our ideas in order and tackle the 31 days prior to the exam with Cisco Systems certified routines, which will help us polish the last few points we need before facing the Cisco written test. This book breaks down key Cisco exam topics into 31 daily review sessions, using short, concise summaries, organized lists, helpful charts, and contrasting graphical examples.

Recommended web pages to prepare the CCNA certification

With the three previous books, we can prepare for the CCNA certification exam, but at RedesZone we suggest that you go one step further and we leave you a series of pages where you can expand your knowledge even more if possible, although it is possible that some resources that There are on these websites are designed for previous versions of Cisco CCNA, so you should take it into account.

NETWORK CORE

In this free access page, we will learn networking and we can enjoy it completely in Spanish, it has a large number of entries written as a work diary, in which we will learn step by step with practical cases in tools such as GNS3 one of the emulators of most popular networks for their advanced possibilities and configurations.

CCNA WORKBOOK

This page in English is organized by sections and work laboratories, it is also free as well as Network Core, and it offers topic by topic knowledge in CCNA, from beginner level to more complex levels as we advance in the topics that it proposes. Without a doubt, a perfect tool to expand knowledge even from scratch.

NETWORK LESSONS

On this page, we will find content exclusively based on Cisco. It is a page with free content but it has very useful preparatory information for Cisco courses, but for a fee, however, it is a really recommended resource. The content is in English and is presented in learning units for users of all levels.

PACKETLIFE

This page is free and is structured as a blog, many entries, a section for capturing packages, a section for books of interest, very useful to complete knowledge after having acquired a basis with the books and pages that we recommend.

YouTube channels to learn networking and Cisco

Now that we have a base acquired with the books and complemented with pages of knowledge, we are going to continue expanding them with another type of learning, this time based on YouTube. Two channels of the largest communicators in the CCNA area are David Bombal and " DansCourses".

David Bombal has been expanding YouTube with his knowledge for more than 11 years, he is an eminence in the field of the CCNA and CCNP, and through his videos, both practical and theoretical, we will see virtually all the doubts that arise as we acquire knowledge to obtain the CCNA certification. David Bombal also has a website where he teaches courses and solves any questions in a direct communication channel with him, a service that is, for a fee, although in our way of seeing things the hand of a great man like David Bombal is priceless.

DAVID BOMBAY YOUTUBE CHANNEL

discourses have 10 years of experience on YouTube, like David Bombal, he has extensive knowledge in CCNA which he captures in the videos he uploads to this communication channel. It also has its own website where it exposes its knowledge for free and even, ordered by courses and specialty so that you prepare yourself to obtain the official CCNA certification, without a doubt, a huge support to expand knowledge.

DANSCOURSES YOUTUBE CHANNEL

And if we still want to be much better prepared for the challenge of the official Cisco CCNA certification exam, we are going to recommend three courses that you can take online, the first and second courses that we recommend come from the renowned Udemy and taught by Germán Hernández for the Cisco CCNA 200-301 course in Spanish, and by Óscar Leonel for the Cisco CCNA Fácil Theory and Practice course in Spanish.

The first of the following two courses that we recommend are owned by Udemy, who has many courses on its website at very different prices, the first that we recommend is the Cisco CCNA 200-301 Course in Spanish, with a price of 199, 99 euros if you are a Udemy student.

GERMÁN HERNÁNDEZ ONLINE COURSE ON UDEMY

The course, as its name indicates, is focused on the 200-301 certification, just what we want to obtain, it is a course created by Germán Hernández and that already has about 200 students enrolled doing this course, we must take into account that it is a course born recently, the previous certification course, the CCNA 200-125 registered more than 10,000 students studying the creation of Germán Hernández.

The next course, also from Udemy, has an affordable price of 29.99. It is a course that is also taught in Spanish and is designed so that we understand the basis of the Cisco Systems certifications in the CCNA field. With different sections, this course wants to easily prepare us for the 200-301 certification exam and already has more than 550 students enrolled in the course taught by Óscar Leonel. A good starting point, but we recommend this course as complementary training. It is a course designed to expand knowledge when we already have a base.

OSCAR LEONEL ONLINE COURSE ON UDEMY

The last course we are going to talk about is the property of the GNS3 Academy website, it is a paid course, very affordable, yes, only $ 10.89 and in perfect English. It is a course that is also aimed at the three disciplines, 200-125, 100-105, and 200-105, which, although they will be obsolete shortly, this course interests us to expand knowledge and above all, to use the Most important application within the CCNA simulation, GNS3. For this reason, although it is a course that perhaps due to the subject matter we may miss, as an extension and for the price we leave it as recommended. It is a course that is based on practical exercises and with the powerful simulation tool for Routing and Switching GNS3 equipment. Learning to develop in this tool will be of great help to you in preparing for the CCNA exam.

GNS3 ACADEMY ONLINE COURSE

Websites that publish previous Cisco reviews

We have one last step to recommend you, and it is probably one of the most important. On these two web pages, past exam exercises are published and it is very convenient to know the previous questions to learn them in detail since it could make the difference between passing or failing.

9TUT.COM

It is a page with a lot of content, but it highlights its section CCNA 200-125 where it is publishing exercises from previous exams and explained step by step for your entire understanding. It is vitally important to review them, it will help you enormously in your current exam. Completely free and in English. Now we will be thinking that this section no longer serves us since it is the certification that will expire in February, but as you can read in the body of the page itself, as soon as the new certification exams begin, the CCNA 200 category will be opened- 301 and your exams will be published in it.

EXAMCOLLECTION.COM

It is a page where exams are published in full of a multitude of certifications, it is a payment alternative to the previous page, although taking into account what we are risking, it is possible that we do not find it so much what this page asks us monthly as a way of subscription. A much more complete page than 9tut and also in English, so we strongly recommend that you visit this page to prepare well to pass the exam and obtain the official Cisco CCNA certification. As in the previous case, this page will also have the exams for the new certification as soon as they begin to impose them on the new applicants.

That is all we can suggest for you to prepare for the exam yourself, from RedesZone we hope that all these indications help you and you can take the exam for this Cisco CCNA 200-301 certification with guarantees to pass it.

Choosing a coffee maker is easy if you know-how

It seems incredible that there are so many different ways to prepare a single drink. Around the world we like to drink coffee in many different ways, and therefore there are many types of coffee machines, each with different characteristics.

Today we are going to delve into the exciting and fascinating world of coffee machine technology to find out which ones best fit our tastes and consumption habits. And also to see if the light illuminates us, that we are still in time for the Three Kings to put a coffee pot in the saddlebag of the camels.

Types of coffee machines

Although there are some quirky coffee machines out there, such as vacuum or cold-brewed coffee machines, the most common types of coffee machines are:

Italian coffee maker or Moka

Coffee makers 2 1

It is a very popular coffee maker in Italy, Spain, and other Mediterranean countries, since it is technically capable of preparing espresso, since the steam inside it reaches 1.5 bar pressure, but even so its operation is very simple.

It is made up of two bodies shaped like the trunk of an octagonal pyramid. In the lower body the water is poured and a small funnel-shaped saucepan is placed, where the ground coffee is put. When heating the coffee maker, and therefore the water, it rises to the top, infusing the coffee along the way.

Coffee machines 3

The success of these coffee machines lies in their simplicity and small size. In addition to that they are really cheap and produce a very good coffee if we prepare it correctly (the amount of coffee and its pressing in the pot determine its flavor).

For around 20 euros we can get one of the Bialetti brands. Why that brand? Well, because its inventor was Alfonso Bialetti (who devised it 80 years ago imitating the operation of a washing machine of the time ) and also because it has a retro charm, with that Omino coi Baffi (little man with a mustache) asking for a silk-screened coffee on his body.

Another advantage of Italian coffee machines is that they can prepare several coffees at the same time, it all depends on the size of the coffee machine. There are coffeemakers from a single cup to nine cups or even 12 cups, although the most common are three and six cups. The downside, that if you have too big a coffee left over, then reheated is not the same.

Best coffee maker under 100

This is an easy to recognize coffee maker, because although it is not very common in our country, it is in the United States, and therefore we have seen it in hundreds of series and movies, with the protagonists pouring a coffee from their jug ​​in the office or with a waitress offering to refill the cup at a roadside bar.

Its technology is simpler if possible than that of the Italian coffee machine. The water in the tank is heated and passed through a filter (usually paper) where the coffee is located. Being a fairly dense filter, the water passes slowly, drop by drop (hence its other name), depositing in the aforementioned jug once the coffee has been infused.

This mug is placed on a metal plate with a resistance that keeps the coffee hot, although you can imagine that if the coffee has been brewed for a long time, and has been cooled and heated several times, it will not be particularly good. Of course, it is not that these coffee machines are not characterized by giving too intense or full-bodied coffee.

However, American coffee machines have their advantages: you should not be aware of them and we can even leave them ready at night and schedule them to make us coffee just when the alarm clock rings. So we will wake up smelling like coffee in the morning.

In addition, they are quite inexpensive, being able to find models from 13 euros, such as the Tristar KZ-1223, or around 20, such as the Ufesa CG7231. If we are looking for something with a more striking design and with a programmer included, then the Unold 28605 Bola (47 euros) or the AEG KF7500 (59 euros) are interesting options.

French or plunger coffee maker

The French coffee machine is one of the simplest coffee machines of all, and also one of the most valued since it offers a coffee with a good flavor and great body. On the other hand, it has a slightly more complicated preparation process.

French coffee maker

The mechanism of the coffee maker is extremely simple. A cylindrical container, usually glass, and a plunger with a filter. In a saucepan we heat water and pour it into the cylinder, where we will have placed the ground coffee. We cover the coffee maker, but without lowering the plunger, and let infuse 4 or 5 minutes. After that time, we lower the plunger, bringing the ground coffee to the bottom and leaving us a delicious coffee to drink.

As you can imagine, they are not especially expensive, and their price varies mainly depending on their size. The smallest is available for around 10 euros, while the largest and most designer ones, such as the Tescoma Teo or the Bodum Chambord, are around 25 euros.


We come here to the queen category of coffee machines, or at least the most successful in recent years: espresso coffee machines, which are those used in bars and coffee shops, but that we can also have at home.

Its operation is both easy to explain and complex to execute. Basically, water must be heated to reach a high pressure (12-15 bars) and pass it through the pan with the filter where the coffee is. Water at such a high temperature and pressure quickly extract all the flavor of the coffee and we obtain a short, creamy, intense, and full-bodied drink.

The problem is that heating water and bringing it to such high pressure is not so easy to achieve, and that is why domestic espresso machines are still moderately bulky and require more maintenance.

Its price is slightly higher than other types of coffee machines and varies mainly depending on the amount of pressure they are able to get or if they can grind coffee beans. In the environment of 70 euros we can get the Ufesa CE7141, with 15 bars of pressure. If we are looking for something with a more attractive design, the DeLonghi EC680 (144 euros, 15 Bars) will surely meet expectations.


Coffee machines 9

In recent years, single-dose espresso machines have proliferated, with Nespresso at the forefront. They have the advantage that they are very easy to use (you put the capsule, you hit a button and you already have your coffee ready) and as a disadvantage that the coffee they prepare is much more expensive since the capsules are not cheap.

Its operation is similar to conventional espresso, except that they get enough pressure to make the coffee inside the capsule, and since this has a smaller volume, everything is simplified, allowing these coffee machines to be much smaller and have minimal maintenance.

These are the main single-dose espresso machine systems :

Nespresso: What am I going to tell you, they were the pioneers and the market reference. We can get a basic coffee maker like the Krups Inissia from around 70 euros, although the larger models (and larger water tanks), such as the Nespresso Pixie Titan, are around 100 euros. If we want them to include a milk frother to make cappuccinos and lattes, then the budget must go above 200 euros, which is what the Nespresso Lattissima costs.

Single-dose coffee machines

Dolce Gusto: Also from the Nestlé brand. It offers, in addition to espresso coffees (with fewer varieties and lower quality than Nespresso), a wide range of drinks such as cappuccinos, mokachinos, chocolates ... all with capsules or a combination of two capsules. We can get a coffee maker for less than 50 euros like the Krups Oblo.


Tassimo: It is the Bosch manufacturer's alternative, with an interesting differentiating point. The capsules have a barcode and the coffee makers a reader that allows them to prepare the drink in just the right amount as appropriate. We do not have to adjust anything or be aware of stopping the machine when appropriate. We simply put the capsule and press a single button. It also offers a wide range of drinks, the price range of the capsules is similar and the coffee machines practically give them away, with prices below 40 euros, such as the Bosch TAS2002.

Senseo: In this case the manufacturer behind is Philips, which is looking for its differentiating factor in the price, with single-dose (they are not capsules) around 50% cheaper than the rest. It also has single pods to prepare various types of drinks in addition to coffee, although as we could see in the comparison of single pod coffee makers with a cappuccino , they were not so good. Of course, if we choose one of the models with milk frother, such as the Philips HD7853 (136 euros), the cappuccino comes out very well and automatically.

Illy Iperespresso: For me, the best coffee in capsules, something that I could verify when comparing them with Nespresso capsules. It has the disadvantage that the machines are not cheap (200 euros for the Illycaffé X7.1, almost 275 for the Francis Francis Y5 milk model ) and the capsules are more expensive than those of Nespresso, in addition to the fact that they only offer a smaller number of varieties.


And with this latest coffee maker we conclude our review of the exciting and fascinating world of coffee maker technology. As a brooch I would like to leave you a video with the operation of a vacuum coffee maker, which is one of the most impressive to see making a coffee.


Note: some of the links published here are from affiliates. Despite this, none of the mentioned articles have been proposed by either the brands or the stores, their introduction being a unique decision of the team of editors.

related article best coffee makers under $100

How to Shop Online Safely in 8 Steps

The Internet often represents an obstacle to making online purchases: security, guarantee of the goods to be purchased, possible scams are some of the factors that require reflection. Online commerce is also surpassing real commerce, especially in some sectors other than the food sector: by now records, books, electronics, but also medicines, technologies, and homeware, prices are better on the web than on physical stores.

In the boundless world of the internet and the online world, information has taken on a fundamental role: criticisms, opinions, opinions, feedback from other users allow us to become aware of the "reputation" of the counterpart that we do not know.

How to shop safely online:

Search on the search engines for what you need

Read third-party reviews if they are positive or negative about that specific site or seller

Compare the prices of the same goods offered by different sites or sellers

Before buying, calculate the real cost of the property, including shipping costs and any taxes

Choose the type of shipment that you should have

Check that the product factory does quality things

Place your order online

Pay with a prepaid card or cash on delivery, avoid paying with credit cards linked to your main checking account. Online commerce is never 100% secure.

Shop online without worries

Security is the crucial node in the world of e-commerce and related payments: there are a privacy problem and a problem of correctness and security of payment transactions.
One of the primary precautions is to check the presence of https in the URL of the website we are interested in (blocking external intrusions in sensitive data area).

The second care is to check the contractual conditions for the service (purchase) before finalizing the transaction. Most e-commerce sites require a registration phase, which takes the form of having a user code and password available. The reserved use of these credentials allows increasing the level of security for our online purchases.

Let's consider the payment phase when the purchase is finished.

Security for online payments

How to make secure online payments? Each online purchase is perfected with the payment, which can take place with credit cards, prepaid credit cards, Paypal (less the possibilities offered to settle by bank transfer, or other). Traditional (non-prepaid) credit cards are widespread, but it is not certain that each of us has ownership, or for the most varied reasons we have never been interested in having it.

Considering the possible scams on the internet, with the theft of sensitive data, even in the face of the use of the above precautions, many prefer a prepaid credit card. We are talking about a credit card, similar to the traditional one, but with a limited credit limit: usually, you just credit a sufficient amount to cover the online purchase. In this way, the cardholder is sure that, should fraudulent use of the card occur, he would only risk the amount deposited, and not the overall ceiling as in traditional credit cards.

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An alternative to credit cards is the use of Paypal.

This system represents a system for the dematerialization of credit cards. Paypal provides for a registration phase on your site (paypal.com) and provides for a configuration phase of your profile: online account combined with a traditional credit card, prepaid, or bank circuit.

The Paypal account foresees a recharge phase, and the relative use of the Paypal account allows not to provide the credit card data on the website for online purchases.

After making an online purchase

Having a relationship based on fairness and transparency is essential for every online purchase. Once the purchase is concluded, it may happen that the purchased good presents faults, or anomalies that do not make the good usable or do not meet our expectations, making it necessary to return it.
In order to be serious, each e-commerce site must dedicate a section to the policy of returning goods, and / or refunding payments made.

The theme of the guarantee (of the good) in the online purchase becomes more and more important.

Let's try to consider some established platforms for online purchases.

Online shopping platforms

Among the most established platforms, we can place Amazon.
Amazon is "a great digital store" where you can buy everything. The categories of products offered by Amazon range from the most disparate: electronics, clothing, books, etc.
The peculiarity of Amazon lies in the fact that the company proposes itself both as a direct seller and as an open shop for other sellers, who use Amazon as a support shop for their products.

Amazon aims to offer excellent service, perfect packaging, and of course to save the buyer.

A registration phase is also required on the Amazon website, with the obtaining of user code and password before placing the purchase. Having a personal area allows you to monitor the purchase process, delivery times, etc.

The company offers privacy protection and advanced security.

The feedback system (review of the purchase or opinion on the seller) represents a suitable mechanism to expose the possible misconduct of the seller, who would be exposed to his behavior.
Amazon also offers the possibility of having an Amazon Prime account (paid service). This service allows you to have same day shipments, discounts, and other facilities.

Buying and selling between users

Subito.it is a large, completely Italian ad portal: buying and selling between private individuals of the most varied types of goods. The portal works through advertisements of the type for sale, or wanted, which provide for the insertion of advertisements or to make transactions for already existing advertisements. The portal leverages the agreement between buyer and seller to complete the sale, for example for payment methods, and the collection of the goods.

There is a registration phase for the insertion of the advertisement, and the service is mainly free.
There is a paid service to give greater visibility to your sales announcement, which otherwise would queue as more sales announcements are inserted.

Online shopping on eBay

eBay has been the first e-commerce site since 1996. A wide variety of items can be purchased on the platform, and it has the structure of a shop with shop windows.
eBay does not deal with shipping and selling but hosts several professionals, or not, who do it. On the other side, there is a community of buyers, who can be simple private individuals or professionals.

The platform is considered safe for online purchases, and its strength is the feedback mechanism. This mechanism allows shedding light on the possible incorrect behavior of the sellers.
Each advertiser offers its own service for packaging, delivery times, and payment methods. Items offered for sale can be either new or used. eBay is not responsible for delays, or for the condition of the item.

eBay is a kind of broker, which uses its own counterparty protection guidelines.
Most of the transactions are settled with Paypal.
Online shopping on Italian platforms: ePrice

ePrice is an Italian platform for online purchases of items of different kinds: sports, technology, personal products, etc. There is a registration phase (free), after which you can make purchases at affordable prices.

This platform also offers the Pick and Pay service: it is possible to collect the purchased goods directly from the nearest ePrice point, thus saving shipping costs.
High are the security standards both for privacy and for the protection of the payment transaction data. Other sites for safe online shopping are, among many, Zalando, Wish, Kijiji, Bonprix, etc.

Buying online: conclusions

The world of online shopping, on the Internet, has grown and grown exponentially, and it is now possible to find any type of goods online.

In addition to the preliminary advice provided above, in order to be able to choose a site for our online purchases, it is good to consider the presence of reviews on the internet. Maybe they can be considered "trivial", but the reviews have the strength to bring to light deception and scams suffered by buyers before us, who have turned to a certain seller.
If you use platforms that are not correctly translated into Italian, it is perhaps better to evaluate carefully. The same goes for little-known platforms: you cannot be sure of the correctness and seriousness of the company behind it.

On the payment methods, we say that it is better to prefer Paypal which offers a protection service against goods that have not arrived (dispute and opening of a refund procedure). If not possible, perhaps it is better to opt for a form of payment on delivery, and if not possible a prepaid credit card.
Maybe it can be a discounted advice, but it is good to pay attention to the internet, to the online purchase of super discounted products, or offered at too low a price, especially if it is quality items or fashion items of famous brands.

How to learn graphics

Ok, here we are, after years of writing on this blog I finally decided to sit at the desk and write a complete guide on how to learn Graphic Design. Because looking on the internet, even with " how to learn graphic design " and things like that in English, the truth is that nothing really useful and practical can be found.

Precisely for this reason, this article I am sure you will like it
But before we start ... let me introduce myself!

I am Lorenzo Miglietta. I am a Graphic Designer and in 2014, while I was still a student, I created Grafigata.com, the blog you are reading. Over the years, a community of more than 20,000 designers was born around Grafigata and Grafigata has become the most appreciated and most-read the blog on graphics in Italy. In recent years, with Team Grafigata, I have also created some of the most advanced and complete online video courses on graphics. Such as ABC Graphic Design, the advanced course on the basics of graphics.

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Where to start to learn graphics?

Such an article is obviously aimed at many people. There are those who are still a high school student, who is at university and who instead wants to reinvent his career.

The point is that everyone starts from a different point.
But the first thing I want to say is this: you cannot in the least think of becoming a good designer without studying. And by study, I don't just mean exams at university or something. By study I mean things like: reading books, constantly inquiring, deepening, being curious, never being satisfied with what you already know (or think you know).

In this regard: discover the list of the best graphics and design books divided by topic.
Although many people look superficially at the world of graphics, considering it something simple, the truth is that it is an extremely delicate matter, extremely thorough and full of pitfalls.

So: study, be curious (which is the feature I consider most important for a designer ).
Design school: yes or no? Spoiler: if you can, yes.
Ok, in an article on how to learn graphics, we cannot fail to talk about school, university, or academy.
The big question: do you have to go to university to learn graphics?

The answer is it depends.

But I want to be clear immediately: the University, if chosen well and faced with the right spirit, is certainly the right choice in 80/90% of cases.
This is because a university or academic course, generally of three years, allows you to acquire in the best way the right approach to the subject. Being in a creative environment, the possibility of constantly exchanging information and constantly receiving feedback, obviously represent a competitive advantage compared to those who do not go to university.

Precisely for this reason, when I receive e-mails of boys or girls asking me whether or not to do the triennial, I generally recommend yes.

But is it impossible to study as a self-taught?

Absolutely not! Some of the best and most successful young designers I know are basically self-taught. While at the same time, there are some of my former college classmates who have ridiculous skills and who have probably wasted three years of their life pulling one exam after another to take a useless piece of paper (for them).

The truth is that to become a graphic designer, the important thing is to acquire the skills and learn what I like to define the "right approach" to design.
Most of these skills can be learned safely on your own!
There are online resources, like this Grafigata blog you are reading, that offer you a quantity of free content which in itself covers a good 60/70% of the basic skills needed.

the rest can be reached with paid video courses, books, and a lot of patience, perseverance, training, and experience. The advantage of those who train themselves is that they have the time to make more work experiences (even experiences of me ** a, yes), to make more personal projects, to acquire skills to be immediately adapted to the world of work. the huge disadvantage, however, is that it is very difficult to have a well-organized learning path, which takes you from A to Z as it does for those who attend a three-year course.

So, in short, summed up:

Yes: it is possible to learn from self-taught

Yes: it is much more difficult to do it (and it is very likely to have gaps on the bases). But it is not impossible!

Which university/school to choose to learn how to make graphics?

Returning to the University topic: one of the questions I most often receive is “ Lorenzo, which University do you recommend? ".
None! How can I give advice on such an important choice in a person's life? Furthermore, I cannot give the same advice I could give to a boy son of transhumant breeders in the Abbruzzese countryside to the daughter of two surgeons from Milan ( good examples, nor? ).

The choice of which university to do for graphics depends, for example, on:
Where do you live and where are you willing to live?
Unfortunately, many of the best universities are in the North (Milan in particular) and this can be a problem. But in any case, there are many extremely valid ones also in the south, both public and private.

Another big difference is between small towns and big cities. If you already live in the city you are obviously closer to the universities;
Are you willing to move? In case you don't live near the universities you want to go to;
How much can your family spend? (Or you personally)

In many sectors, in Italy, private universities are not that much better than public ones. Unfortunately, this is not the case in design. Schools like IED, NABA, ILAS, etc., are excellences that allow you to train yourself more fully than even the best polytechnics.

But this must not be a limit for you, it must not be a reason for renunciation. Can't you afford an installment of 10 thousand euros per year? Well, luckily Italy is a European country and we are not in the USA: public universities are often excellent here (not all, however).

However, beyond these aspects, I always recommend choosing a course that is as in line with what you want to do in life as possible. If you already know you are interested in a very specific branch, such as Motion Design, for example, go find a specific course on the subject.

If, on the other hand, you have the most confused ideas or you think you need a more complete but also more generalist training, then focus on a three-year course (like the classic "Communication Design" courses or courses of this type).

The key thing, however, is to study

As I said before, I know excellent designers who have trained themselves and bad "designers" who have only one more piece of paper in their curriculum and few real skills.
The difference, whatever your course of study, makes it the commitment you put into studying for your business. This is something that I really want to emphasize: even if you go to a university, academy, or school that is, you still have to study as a self-taught person if you want to become a good graphic designer.

But what should we study, then?

What to study? What do you need to know to be a good graphic designer?
Ok, studying is fundamental, it's true. But what to study? Let's see together the macro-topics on which you will have to focus your study in the coming months and years.
For each point, I will refer you to other articles I wrote on Grafigata so that you can save them as a favorite or start reading immediately

Drawing (do you have to know how to draw?)

Often, when we talk about Graphic Design or Design in general, we end up also talking about drawing. Drawing is a tool that, in fact, can be extremely important for a designer.
So a designer must know how to draw? Short answer: no.
I also talked about it in this old article. It depends on what is meant by " knowing how to draw ".
If by "knowing how to draw" you intend to paint pictures, make hyper-realistic pencil drawings, perfect portraits, or wonderful illustrations, then the answer to the initial question is a dry one: no, it is not necessary.

All of this has nothing to do with design. In fact, the design is not art, it is not the production of a single piece. Design is the design of something, an object, a poster, a website, designed to be mass-produced and used by many different people. And it is the design of something that must serve a certain goal. Of course, if the goal is precise to create a well-made illustration or a cool design to use within a project, well, in that case being good at drawing is extremely useful.

On the other hand, what is extremely important for all designers is the ability to exploit the design to find ideas, test them quickly and to make them concrete. In short: he must know how to make sketches, he must know how to do sketching.

A designer must use drawing as a tool for creativity. The better you are at making sketches and sketches, the faster your ideas will flow on paper.

To learn more, I refer you to this old article that I wrote on the subject.

The graphic composition

The first and primary knowledge to be obtained is to understand how the graphic composition works and, that is, the design of a layout. The composition, or the arrangement of the graphic elements inside the predetermined "container", is, in fact, one of the main elements of the graphics.

This "container" can be a physical page like those of a book, magazine or flyer but also that of an advertising poster. But it can also be a software document or a website page.

Designing a page layout means using texts and images to tell a story, convey a message, or communicate something.

Layout and grids

The layout can be of two types: it can be a grid layout or a free grid layout.
The grid-based layout is obviously based on a graphic grid structure.
The graphic grids, in practice, are a subdivision of the workspace through vertical and horizontal lines aimed at organizing the spaces and delimiting the elements that will make up a project.

A grid is therefore not a random set of lines that are an end in itself. It is used to organize the elements that are placed on the page. Examples of layouts designed using graphic grids are books, magazines, newspapers, letters, documents, websites, etc.

For further information: Guide for designers to graphic grids.
Many layouts, however, are not built based on predefined grid structures but are free-form.

Of course, in this type of layout you still work with guidelines and alignments, you still have the aim of generating something harmonious, balanced and balanced, but you do it freely, without pre-built grids. In this sequence of slides extracted from the ABC Graphic Design course you see exactly what I mean:


In practice, in free-form layouts, if the content changes, the structure, and composition also change. And the grids are still used but only to align different elements with each other. The letters (font and typography) Another fundamental element of graphics is the use of letters and, that is, typography.

By Typography, obviously I do not mean the workshop or physical shop where the products are printed, I mean the matter of Typography, or the study of typographic characters and the layout of the characters on the page. The characters are, in graphics, like bricks in architecture, atoms in physics, or numbers in mathematics.

In short, they are the basis of the graphic material.
Some historical works by the great designer Herb Lubalin. Master of Typography.
The "Type" helps to convey the first impression of each project and each page. It is important because the observer is conditioned by the type of typography used, even before reading the content.

In fact, typeface conveys emotions and has a personality.
It can be friendly or aggressive, it can convey a traditional and elegant or modern and synthetic appearance, it can appear feminine or masculine and so on.

A good designer is one who is able to make the best use of typefaces. Not only knowing how to choose the right one but also how to manage it within the project, based on the type of message you want to convey.