Sunday, April 12, 2020

How To Sell Watches Online presentation

The best way to reach a large number of buyers is online. It makes sense to sell your watch through a marketplace like ours. If you decide to list your watch, the presentation is really important. This can have a big impact on the price you get.

We can give you tips on your listing so that you get the best price when you contact us. However, there are also some rules by which you can ensure that your used watch is presented in the best possible way. The three categories we're going to talk about today are Photography, Description & Documentation.

The online world is incredibly visual. You will find that photography on our website took a lot of time - and for good reason! Your listing is like the window of your sale, without a really clear picture of what you are selling, nobody will buy it.


So it's important to invest some time or money on good photos if you don't have the photography skills required. We can't cover everything, but here are a few pointers to consider.

Your photos have to reproduce your watch true to the original, ie you have to take pictures that show the watch from different angles. You need pictures for the dial, case back, buckle, bracelet, and case. Do not try to hide imperfections. You still need to list the condition of your watch. Buyers want to know exactly what they're buying. 

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staging & Isolation:


It is important that your watch is at the center of your pictures. If you want to wear it on your wrist, that's fine, but make sure the part of the watch you want to display is clearly defined and in focus. A simple background is best. If your watch is black, it shows best in pure white. You may want to play around a bit and get inspiration from other photos in the shop.

Positioning:


One of the biggest challenges is dazzling the face or the case. This is especially the case when you have cleaned your watch and we hope that it is! You need to play with your watch's angle of view to reduce glare and ensure that what you're shooting is clearly visible.

Lighting:


Lighting is a very big topic & can have a big impact on the quality of your photos. The lighting can help you highlight the aspect of the watch that the viewer should focus on. It can also be a double-edged sword and add extra shine, so be careful.

Recording :


You don't have to buy any special equipment, but if you have an SLR camera, we recommend that you use it. Otherwise, phone or iPad does the trick and is perfectly fine for use on our website. It is important that you have a tripod no matter what technology you use. This ensures that your picture is crystal clear.

description


The great thing about an entry with us is that you don't have to be an excellent copywriter since we automatically create your entry based on the technical details you provide. You need to make sure you have the following information on hand:

brand
collection
model
reference
gender
year
Status
documentation

The last category is about documentation. Having the box and papers to prove the authenticity of the watch increases the price of your watch. Your buyer wants to know that he is buying something authentic. Documentation is not the only way to recognize this, but it does add value.

Complete box

Certificate of authenticity

Certificate of origin

Original proof of purchase

Warranty card

Tags

Additional links

Service records

Operation manual.

Take the time to collect as much of it as possible, and get some of them online.
Once you have this information, you can simply enter it into our online form. It's so easy to set your watch on Chronoexpert.com!