It is important that our account grows in order to reach as many potential customers as possible. The greater our reach, the greater the opportunities we can generate.
If your presence on this social network is not good enough as you would like, it is time to start working on it. So if you are wondering how to grow and how to increase visibility on Instagram naturally, you are in the right place.
There are many methods for your account to gain strength and greater relevance over time. So, whether you are looking for a way to gain visibility on Instagram after a long time managing the account, or if you are wondering how to grow on Instagram from scratch, this is your article. Without further ado, here we go!
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How does the Instagram algorithm work?
How to grow on Instagram in 2022? 23 practical tips
How does the Instagram algorithm work?
Before going to review the different actions that we can apply to boost our account, I would like us to review how the new Instagram algorithm works since it will influence the organic visibility that we achieve. To know how to have more reach on Instagram, we first need to understand what the platform is based on to prioritize one account or another.
Instagram displays your posts based on the supposed interest they generate. For that reason, commitment and consistency are more important than ever. Creating interesting and valuable content has become a basic and essential premise to increase visibility on Instagram.
So how does the new Instagram algorithm work? The academic definition tells us that an algorithm is software logic designed to solve problems. In the case of Instagram, its algorithm responds to the needs of users, showing them what they want to see.
Specifically, it uses the following three factors to carry out its function:
Interest or engagement: based on user interactions. Instagram predicts which posts they want to see, based on previous behaviors in similar content (own or external). For example, engaged users with profiles similar to yours will be able to see your account in the “Explore” section.
Relationship or relevance: evaluate the users who interact the most with your publications and vice versa, prioritizing these profiles when displaying your content. That is, if you regularly interact with other users, there will be more chances that their posts will appear in the future.
Post Time: Recent posts are given higher priority than older ones. Therefore, the freshest content will always appear on top, above.
In addition, there are other factors to take into account. Instagram also revealed the following considerations:
Frequency of use: People who use the app regularly will see more content than those who use it occasionally. That is, if users spend little time on Instagram, it decreases the chance that your posts will be displayed.
Number of followers: Profiles that follow many accounts will see less content per account. Put another way, people who follow fewer accounts will be able to see more posts per profile.
Time per session: Users who spend more time in the app will be able to see more content. They will see a lot more recent posts since their feed will be updated more regularly.
How to grow on Instagram in 2022? 23 practical tips
As I told you at the beginning of the article, Instagram is a platform with a lot of potentials to increase the reach of your brand and reach potential consumers.
Given this, I present to you the 23 tips to grow on Instagram and improve visibility, I hope they help you!
1. Take care of the quality of your images or videos
Instagram is a 100% visual social network; the video and especially the image have an important weight in it.
The reputation of your personal or business brand is at stake depending on the quality of the image you upload.
Nowadays it is not necessary to buy a professional camera to upload a good image. Depending on the type of smartphone you have, you can get very good results.
In case you do not have a good camera on your mobile, you can always go to image editing programs to correct those image imperfections.
A very important tip is to know the size and measurements of social networks, in this case, Instagram, so that the result is optimal.
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2. Focus on a theme
If you want your brand on Instagram (whether personal or company) to be recognized, it is important that you do not diversify the publications. Focus on a specific niche market so that your brand is remembered for a particular specialization.
For example: if you are dedicated to the world of fashion on a professional or personal level, it is better that you focus on it to attract a public quality that really follows you for what you do and teach.
If you diversify your publications into several topics, it will cost you more to grow, since the user will not be clear about what you really do.
Finally, a factor to take into account, apart from your publications, is to let the user know what topics are going to be discussed in your account through the biography.
3. Advertise on Instagram
Let's not forget that social networks live on advertising. In a natural way, you can grow little by little. But if your desire is to increase that rate of growth, advertising is your ally.
If you are in the process of brand recognition, advertising on Instagram strategically will help you give that boost you want so much.
It is true that for this advice you need a professional, and it is already an expense in your pocket, but it is really being an investment since it is in favor of your company.
Even so, if you currently cannot afford to hire an expert, you always have the opportunity to take free courses to advertise on Instagram.
4. Create quality stories that add value
More and more users are spending their time on Instagram Stories, instead of browsing the feed. This channel is very fresh and spontaneous, which is a great opportunity to get noticed and appear at the top of the news.
So if your posts don't reach the desired audience and you want to gain visibility on Instagram, we recommend you reinforce your brand through Stories.
But it doesn't work to upload anything. I have to confess: before I only uploaded photos of food dishes to my stories, until one day I asked myself " Do these photos really add value to my community? ".
It is true that stories, or stories (whatever you want to call them), only last 24 hours, but if in that time you publish content of little value, your brand can be harmed. It could be the case that some of your followers mute your stories if they don't find them relevant, or even unfollow you.
example-stories-how-to-grow-on-Instagram example-2-stories-how-to-grow-on-Instagram in my opinion, stories are another means of communication, apart from the Instagram feed, with a tremendous capacity for interaction with your community.
Another point in favor of stories is that you can save them in highlights, which makes them visible forever and not lost once 24 hours have passed.
5. Use relevant hashtags
Using relevant hashtags increases the chances of visibility of your publication since they will be impacting users from a larger audience that you would not reach directly, which will contribute to being discovered by potential followers.
The key to using hashtags optimally is to be very selective about which hashtags to use, and how many to use in each post. On the one hand, limit the number of hashtags you use and, don't go as far as the 30 hashtags that Instagram allows, an average of 5 to 11 hashtags is fine to gain visibility. On the other hand, to make correct and effective use of this technique, avoid those hashtags that are very popular. For example, if you put the hashtag #Nike, you will be wasting your time, since it is a highly demanded hashtag and your publication will be devoured by other accounts that are stronger and use the same hashtag.
To avoid this I recommend using other alternatives that describe your publication and that are of interest to your audience (you should do a little research on hashtags related to your niche or sector), in this way you increase the chances that your image appears featured.
6. Get closer to your followers, they want to meet you!
Instagram is a social network, not a commercial one; For this reason, it is essential to publish valuable content with an intention beyond that of generating sales.
Show your followers who you are and who is behind your profile! This is a fact that helps to generate a link between the brand and the end user. Interact with them and discover their tastes, preferences, suggestions, and feelings. Get to know them and let them get to know you. When we lead to interaction, our engagement increases considerably.
Humanizing your brand will help build loyalty among your followers, leading to a later relationship of greater value.
Also, don't just lock yourself in your account and look at the posts of the people you follow, comment on them, and interact with them. This method ensures that they see you 100%, but also if you do it constantly, you will be able to leave a mark on their mind. By using this method, when you post an image or video, you increase the chances that people you've interacted with will return the favor by interacting with you on your posts.
7. Upload specific and quality content
It seems obvious, but rushing can often play tricks on you, leading you to post recycled content from your other social networks. Don't fall into that mistake. It is important to generate specific creativities for Instagram.
On the other hand, we also advise you to identify the publications with the most likes and/or comments to recognize the ones that work best. This way you will discover the taste and interests of your audience, focusing on similar content to achieve greater performance.
And finally, always ask yourself the same question before posting: is what I am going to upload to Instagram valuable content? If the answer is no, think twice if that post is really worth uploading.
8. Create a good description
Although we are in a visual social network, the text or caption of the image plays a great role, do not waste it.
It is the ideal place to be able to captivate and tell a story that reinforces the image or video you publish.
Here you can tell your followers about the sensations that the image transmits to you or be able to reinforce the message of the publication so that the user goes even deeper into your story.
Also, if you are a business account, a good description can help you humanize your posts, as well as make your posts more likely to be shared among your followers, which will help you get more reach on Instagram.
9. Post daily and at the right times, but don't overwhelm your audience!
If you post at times and times with a low percentage of online users, your content will not receive enough interaction and Instagram will understand that you do not generate enough engagement. This will penalize your future posts and create a vicious circle.
On the other hand, if you post when a higher number of users are logged in, then you will have better opportunities to generate engagement. And how can you know if your followers are online? Very easy. Analyze your Instagram statistics.
As you already know, when an Instagram user interacts with content, this activity is visible to their followers.
When it comes to posting pacing, it's good to have pacing and timing for your social media posts, and doing it for Instagram is no less important. But overusing posts can bore or burn out your community, which could lead to unfollows. Publishing daily is not synonymous with uploading content every hour. Post frequently but in the right measure, and always attractive and quality content.
So now you know, neither too much nor too little! You will find the ideal frequency after analyzing the number of posts and the interest they have generated. And, over time, you'll hit the sweet spot that's right for your audience.
There are multiple tools, including Facebook's own Meta Business Suite, that allow you to schedule your posts so that the task of uploading content on the right days and times is much easier and optimal.
10. Make your account from private to public
If you want to grow on Instagram from scratch, one step you have to take is to convert your account from private to public. How do you want people to start following you if they don't know what you have to offer?
In this article, I am talking about how to grow on Instagram fast, and if you have a private account, these tips will be of little use to you if you want to continue maintaining that privacy.
11. Collaborate with influencers
A good way to gain visibility on Instagram is to collaborate with influencers who work on the same or similar topics as yours, otherwise, this advice will fail.
Influencers have a community that is very committed to them, and many of their followers will take what they say very seriously.
Therefore, if you create a good strategy with the influencer and carry it out, it can be very beneficial for both parties.
12. Accompany your text with emoticons
Like it or not, emojis have become a mode of digital language. You can reinforce the message with an emoticon that represents the text you are writing.
They also add a visual touch to the text, but try not to abuse them, or else you will cause the opposite effect.
13. Respond to comments on your posts
The first hour is important for the Instagram algorithm. Depending on the interactions your post has, the algorithm will determine if it is an interesting post for your community or not.
For this reason, it is important that you be as attentive as possible to the comments that your followers leave you in order to respond to them.
It is an important detail to take into account, but don't get obsessed either, and don't stay glued to your mobile.
14. Create a company account and start using Analytics Insights to find out what works (and what doesn't)
Whether you are a personal brand or a business brand, I recommend in both cases creating and optimizing your company profile for the following reasons:
You can know what types of publications have been most successful and which ones your audience likes the most.
You know the hours and days of the week when your community is most active on the social network so you can make your posts and reach a greater number of people.
how-to-grow-on-Instagram-Analytics-InsightsThis allows you to analyze your actions to find turning points and improvements. To find out the formula for success, you will have to measure and optimize!
Knowing the habits of your audience and analyzing your content can help you create posts with greater engagement and interest. You can carry out these analyzes both in the feed and in your Stories. The options are endless!
15. Take care of your profile and biography
Your Instagram account profile is your home. If you have it well taken care of, people will want to enter it. Your Instagram account profile is your home. If you have it well taken care of, people will want to enter it. That is why it is very important to customize the Instagram profile so that it looks attractive. Transmitting a good image is something that the possible follower appreciates from the first moment.
The first thing is to choose a good profile picture, aligned with the rest of your social networks. If you are a company Instagram account, using your logo is an ideal option.
Second, add a well-crafted Instagram biography, where you offer relevant information that shows your potential followers what they are going to find on your account, who you are, what you do, or why they should follow you.
Finally, you can also add a link to your website, blog, or another of your social networks, making it easier for your followers to access.
16. Don't use bots
If you're thinking of using bots to auto-message you on other people's posts, get it out of your head.
It is perfectly clear that they are bots and, instead of looking good and making the other person believe that you are interested in their publication, it is most likely that you will get them to block you so that you do not bother them again.
17. Follow hashtags
On Instagram, apart from being able to follow users, you can also follow hashtags. This way you can interact with people with whom you both have something in common.
It is one more way to make yourself visible to people or brands with whom you share the same tastes, you increase the chances that they will visit your profile and that, perhaps, they will decide to follow your page.
18. Collaborate with other brands
By collaborating with other brands you can reach a community that might also be interested in your content, increasing our brand awareness and visibility.
A very common form of collaboration is contested, but not all collaborations should involve a large cost or involve carrying out actions on your Instagram account. You can collaborate in different ways!
The practice “mention by mention” is a clear example of this. It consists of reaching an agreement with an account that has a theme similar to yours and, through a publication or a story, recommending each other to each other.
19. Do sweepstakes and contests
One contest a year doesn't hurt…not two, not three, not four! On the contrary, you will help create interaction and increase your engagement. In the same way, with this action, you can get new followers and reach a new audience.
It is important that what you raffle is related to the theme that you are promoting in your account.
An example of a very simple and extended draw is:
In order for a person to participate, they must leave a like on the publication, they have to name a number of people and they have to follow your account.
Those people have to share it in their stories so that your brand reaches their community.
You set a draw end date.
And you use some tool to choose the winner randomly.
You don't have to always offer physical products in your giveaways. In cases of offering services, you can offer a free class for a certain time, a free audit, etc.
20. Optimize your username
If you enter a keyword in your account username, you will have a better chance that Instagram will recommend you in its search results.
21. Geolocate your photos
A simple method to gain visibility and help you grow on Instagram in 2022 is to indicate the place where you took the photo.
In this way, for people looking for information about that place, there is the possibility that your image will appear in their search results, increasing the visibility of your brand.
22. Add an “Alt Text” to your Instagram posts
Alt text on Instagram photos is a new feature with multiple functionalities. These attributes are on every website on the internet, and now on Instagram too!
On the one hand, it acts as an “alternative” description for those with visual problems. You will be able to provide a context for them to understand your content, making your creatives (and even yourself) more accessible to many more people in this community.
And it will also help you boost your SEO strategy so that your photos appear in search engines. Then you will ask yourself: does Instagram SEO exist? Yes, that's how it is. In the alternative text of your images you should add good keywords. The ones that people would type into Google to find your photos.
And most importantly, you will reinforce the understanding of your photos through the Instagram algorithm. This image recognition technology helps it "see" what's in your content, so it can show your post to more like-minded people.
And what a bomb! With this small action, you will help the Instagram algorithm to grow your account naturally.
23. Attract traffic from other channels
We all know that there are countless social networks available. Why not take advantage of its potential? Delve into the world of Pinterest, YouTube, Flickr, and Facebook (among many others), and relate your Instagram content to these platforms.
In this way, you will reach and attract a much higher volume of potential traffic. For example, you can advertise your Instagram profile on Facebook through a post with a redirected link.
Finally, we also recommend linking your account to other platforms or websites. For example, to your business or personal website, to your email, in press releases, blog articles, etc.
Instagram is a very easy and intuitive network to use, but at the same time, it has its degree of complexity if we really want to get its full potential. In this article, I have shown you more than 20 tips to grow on Instagram and get a good number of followers that you can start right now.
